The Idea
The Power of One represents children whose lives were saved by just one dollar’s worth of medicine. Asking viewers to make a difference — one dollar and child at a time.
ScopeArt Direction
Magazine ads
A series of print ads were run in various women's magazines.
Web videos
A closer look into Zambia, and the sassy, smart, irrepressible kids we're striving to keep healthy and happy.
Banner ads
Targeted banner ads were run across the web. Messaging was specific to the medium.
Digital billboard
Out-of-home ad placement reminding people how close they are to making a difference in the battle against malaria.