The Idea
Every journey has its obstacles, “Travel Trolls” that are a manifestation of our travel anxieties—forming an epic struggle for travel peace of mind. Travelocity, “The Gnome” gives us the confidence to defeat them.
ScopeCreative Direction, Design
Action Movie Posters
A movie poster series that plays out the epic struggle for travel peace of mind, featuring our star and hero—The Roaming Gnome.
Travelocity AR TrollOut
An augmented reality mobile game lets you wield the powers of the Gnome to hunt down and kill Travel Trolls wherever you are—and kill time in between your connecting flight.
Comic Con Comic Drop
Comic books featuring our Gnome and Troll are used as a launch pad for our campaign, dynamic DM pieces as well as in plane reading takeovers.
Hulu Pause Takeover
Disruptive ads that appear when viewers hit the pause button. Messaging and scenarios are contextual to the type of show you're watching.
Contextual Digital Signage
Digital billboards that are linked to local transit data. Contextualizing our travel trolls in real time.