X Games

X Fest Goes Virtual

An immersive virtual environment of Buttermilk Mountain in Aspen that connected X Games fans around shared passions, exclusive X Fest content and brand engagement with sponsors like Monster, Jeep, Wendy's, Rocket League and more.

Fans could customize their own avatar, discover unique music artists through the United Sound partnership and engage in minigames and experiences to earn prizes.

Client: ESPN X Games

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