An immersive virtual environment of Buttermilk Mountain in Aspen that connected X Games fans around shared passions, exclusive X Fest content and brand engagement with sponsors like Monster, Jeep, Wendy's, Rocket League and more. Fans could customize their own avatar, discover unique music artists through the United Sound partnership and engage in minigames and experiences to earn prizes.
Client - ESPN X-Games
Role - Creative Direction, experience design, 3D environment design planning and blockouts
Additional Credits: Jon Steltenpohl, Robert Walker, Derek Glascock, Brian Pettit, Julie Schlender and many others on the GMR and HPE marketing teams.